Maserati faces 57% drop in sales in 2024 and bets on new CEO for recovery plan (Instagram @maserati)
Maserati’s sales in 2024 experienced a dramatic 57% drop, with the brand delivering only 11,300 units, compared to 26,600 the previous year.
In contrast, Ferrari outperformed Maserati with 13,752 cars sold, a 0.7% increase, and Lamborghini nearly matched Maserati’s sales, with a 5.7% growth.
Carlos Tavares, then CEO of Stellantis, blamed poor marketing for the decline, and Maserati’s new CEO, Santo Ficili, predicts that the company will remain in the red in 2025, but expects 2026 to be a profitable year.
Rumors about a possible sale of Maserati were raised by Natalie Knight, former CFO of Stellantis, but the company quickly denied this possibility. Furthermore, Tavares mentioned in October 2024 that struggling brands, like Maserati, would have a few years to recover, but logic suggests that other Stellantis brands, such as Lancia and DS Automobiles, might also be facing problems.
Currently, Stellantis is still searching for a new CEO, and there is speculation about a restructuring of its brand portfolio. Jean-Philippe Imparato, Stellantis’ COO for Europe, stated that Maserati deserves a relaunch plan, and the next two years will be crucial for the brand’s future.
The decisions made by Tavares’ successor, who is expected to be announced soon, will be key to Maserati’s fate.
Source: Motor1.com | Photo: Instagram @maserati | This content was created with the help of AI and reviewed by the editorial team
